Designing Virtual Product Photography
Overview
Balance needed to showcase their latest packaging products. They desired visually diverse imagery using a variety of sets and stylings to match each unique product. With a virtual production workflow I provided a digital playground to flexibly iterate and capture that unique portfolio.
My Contribution
I was responsible for all elements of this project. I created the photorealistic 3D models, textures, and materials. I provided remote virtual photoshoots, crafted the digital sets, designed the lighting, and generated each image.
Digital Packages
I replicated each of Balance’s physical packages, inside and out, as photorealistic 3D models. Each model was carefully handcrafted to replicate the smallest details.
Remote Shoots
I hosted real-time remote virtual photoshoots, where I designed and staged unique compositions for each product.
The Results
A digital process to explore, iterate,
and craft beautiful photography.
Credits
Special thanks to Ally Bowman, Brandon Fay, and the amazing Balance team for their inspiration and creative feedback.